My Work

Here are some key highlights and projects that I've taken on in previous roles.

ALL FINANCE TECHNOLOGY SUSTAINABILITY/ENERGY

DigiFT |  2025

Campaign: 

Launch of iSNR: Invesco US Senior Loan Strategy

Content development, media pitching, and campaign design

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DigiFT |  2025

Blog: 

How Tokenized Private Credit is Reshaping Portfolios

Content development and thought leadership

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DigiFT |  2025

Blog: 

Transforming Investment Management with RWAs Content development and thought leadership

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DigiFT |  2025

Blog: 

The Bybit Hack: What It Means for Tokenized RWAs

Content development, reactive, and thought leadership

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DigiFT |  2025

Blog: 

Tokenized MMFs Are the Future of Web3 Treasury

Content development and thought leadership

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DigiFT |  2025

Blog: 

RWA Tokenization: From Novelty to Necessity

Content development and thought leadership

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DigiFT |  2025

Blog: 

Unlocking Institutional-Grade Yield for USDT Holders

Content development and thought leadership

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DigiFT |  2025

Blog: 

The Evolution of Money Market Funds

Content development and thought leadership

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MarketAxess  |  2024

Blog: 

Transforming Japan's bond market with e-trading

Content development and thought leadership

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MarketAxess  |  2024

Advertising: 

Media advertising in Asia-Pacific

Content development and thought leadership

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MarketAxess  |  2024

Paid social campaign: 

LinkedIn: Global Emerging Markets

Content development and promotional strategy (paid)

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MarketAxess  |  2024

Paid social campaign: 

LinkedIn: Targeted product campaign in Asia-Pacific

Content development and promotional strategy (paid)

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MarketAxess  |  2024

Blog: 

Navigating the next era of China's bond market

Content development and thought leadership

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MarketAxess  |  2024

Blog: 

Bridging borders of the Chinese bond markets

Content development and thought leadership

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MarketAxess  |  2024

Award entry (won): 

Best Securities Trading Platform in Asia-Pacific

Content development, thought leadership, and award entry

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MarketAxess  |  2024

Blog: 

What 2024 taught us about the APAC bond markets

Content development and thought leadership

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MarketAxess  |  2024

Blog:

Trading more and disclosing less in Emerging Markets

Content development and thought leadership

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MarketAxess  |  2023

Case study:

UBS-AM: Innovating in APAC fixed-income markets

Copywriting, creative direction, and promotional strategy (paid & organic)

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MarketAxess  |  2023

Paid social campaign: 

LinkedIn: Global Emerging Markets

Content development and promotional strategy (paid)

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MarketAxess  |  2023

Blog: 

Achieving data democracy in APAC fixed income markets

Content development and promotional strategy (paid & organic)

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MarketAxess  |  2023

Blog: 

Insights into Private Banking in Asia

Content development and promotional strategy (paid & organic)

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MarketAxess  |  2023

Blog:

Is Portfolio Trading the next big thing for Asia?

Content development and promotional strategy (paid & organic)

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MarketAxess  |  2023

Blog: 

Navigating the Asian bond markets: a report by ICMA

Content development and promotional strategy (organic)

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FINN Partners / Zscaler  |  2022

Media (ComputerWeekly):

How Zscaler is cracking APAC’s cloud security market

Research, story development, media pitching, media coverage

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FINN Partners / BytePlus  |  2022

Blog:

Data: The Gold Standard for Omnichannel Retail

Research, content development, and promotional copywriting (organic)

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FINN Partners / BytePlus  |  2022

Blog: 

Livestreaming: The rise and rise of Live Shopping

Research, content development, and promotional copywriting (organic)

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FINN Partners / BytePlus  |  2022

Blog:

Navigating the evolving e-commerce space

Research, content development, and promotional copywriting (organic)

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FINN Partners / BytePlus  |  2022

Strategy: 

BytePlus APAC e-commerce market campaign

Research, content strategy, and copywriting

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FINN Partners / Xtremax  |  2022

Byline (Frontier Enterprise): 

Cloud adoption: Stepping up from ground zero

Research, content development and media pitching, media coverage

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FINN Partners / Xtremax  |  2022

Byline: 

Why customer-centricity is key to your organisation

Research, content development and thought leadership

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FINN Partners / ENGIE Impact  |  2022

Media (The Straits Times):

Energy efficiency to keep rising cost in check 

Research, story development, media pitching, media coverage

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FINN Partners / ENGIE Impact  |  2022

Media (S&P Global):

A solid momentum in decarbonization in APAC

Research, story development, media pitching, media coverage

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FINN Partners / ENGIE Impact  |  2022

Byline (South China Morning Post):

The net-zero countdown for Asian manufacturers

Research, content development, media pitching, media coverage

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FINN Partners / ENGIE SEA  |  2022

Byline (The Edge):

Positioning solar power for Singapore's net zero future

Research, content development, copywriting, media coverage

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FINN Partners / Informatica  |  2022

Social:

Women in Data Leadership

Media monitoring, copywriting, content development

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FINN Partners / S&P Global  |  2022

Newsletter:

Monthly Commodity Insights

Copywriting, content development, creative direction

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My Blogs

A Sustainable Finance Industry in 2024

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Economics and Sustainability in Developing Nations

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How is VR Shaping the Future of Learning?

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Web3: A New Dawn for Sustainable Future

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Gen Z, Politics, and Social Media in Asia

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Gen Z: Mastering the Art of Selective Productivity

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Entrepreneurship in Asia: Challenges and Opportunities

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The Impact of AI on Creative Industries

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