Embedded Files
Here are some key highlights and projects that I've taken on in previous roles.
DigiFT | 2025
Campaign:
Launch of iSNR: Invesco US Senior Loan Strategy
Content development, media pitching, and campaign design
DigiFT | 2025
Blog:
How Tokenized Private Credit is Reshaping Portfolios
Content development and thought leadership
DigiFT | 2025
Blog:
Transforming Investment Management with RWAs Content development and thought leadership
DigiFT | 2025
Blog:
The Bybit Hack: What It Means for Tokenized RWAs
Content development, reactive, and thought leadership
DigiFT | 2025
Blog:
Tokenized MMFs Are the Future of Web3 Treasury
Content development and thought leadership
DigiFT | 2025
Blog:
RWA Tokenization: From Novelty to Necessity
Content development and thought leadership
DigiFT | 2025
Blog:
Unlocking Institutional-Grade Yield for USDT Holders
Content development and thought leadership
DigiFT | 2025
Blog:
The Evolution of Money Market Funds
Content development and thought leadership
MarketAxess | 2024
Blog:
Transforming Japan's bond market with e-trading
Content development and thought leadership
MarketAxess | 2024
Advertising:
Media advertising in Asia-Pacific
Content development and thought leadership
MarketAxess | 2024
Paid social campaign:
LinkedIn: Global Emerging Markets
Content development and promotional strategy (paid)
MarketAxess | 2024
Paid social campaign:
LinkedIn: Targeted product campaign in Asia-Pacific
Content development and promotional strategy (paid)
MarketAxess | 2024
Blog:
Navigating the next era of China's bond market
Content development and thought leadership
MarketAxess | 2024
Blog:
Bridging borders of the Chinese bond markets
Content development and thought leadership
MarketAxess | 2024
Award entry (won):
Best Securities Trading Platform in Asia-Pacific
Content development, thought leadership, and award entry
MarketAxess | 2024
Blog:
What 2024 taught us about the APAC bond markets
Content development and thought leadership
MarketAxess | 2024
Blog:
Trading more and disclosing less in Emerging Markets
Content development and thought leadership
MarketAxess | 2023
Case study:
UBS-AM: Innovating in APAC fixed-income markets
Copywriting, creative direction, and promotional strategy (paid & organic)
MarketAxess | 2023
Paid social campaign:
LinkedIn: Global Emerging Markets
Content development and promotional strategy (paid)
MarketAxess | 2023
Blog:
Achieving data democracy in APAC fixed income markets
Content development and promotional strategy (paid & organic)
MarketAxess | 2023
Blog:
Insights into Private Banking in Asia
Content development and promotional strategy (paid & organic)
MarketAxess | 2023
Blog:
Is Portfolio Trading the next big thing for Asia?
Content development and promotional strategy (paid & organic)
MarketAxess | 2023
Blog:
Navigating the Asian bond markets: a report by ICMA
Content development and promotional strategy (organic)
FINN Partners / Zscaler | 2022
Media (ComputerWeekly):
How Zscaler is cracking APAC’s cloud security market
Research, story development, media pitching, media coverage
FINN Partners / BytePlus | 2022
Blog:
Data: The Gold Standard for Omnichannel Retail
Research, content development, and promotional copywriting (organic)
FINN Partners / BytePlus | 2022
Blog:
Livestreaming: The rise and rise of Live Shopping
Research, content development, and promotional copywriting (organic)
FINN Partners / BytePlus | 2022
Blog:
Navigating the evolving e-commerce space
Research, content development, and promotional copywriting (organic)
FINN Partners / BytePlus | 2022
Strategy:
BytePlus APAC e-commerce market campaign
Research, content strategy, and copywriting
FINN Partners / Xtremax | 2022
Byline (Frontier Enterprise):
Cloud adoption: Stepping up from ground zero
Research, content development and media pitching, media coverage
FINN Partners / Xtremax | 2022
Byline:
Why customer-centricity is key to your organisation
Research, content development and thought leadership
FINN Partners / ENGIE Impact | 2022
Media (The Straits Times):
Energy efficiency to keep rising cost in check
Research, story development, media pitching, media coverage
FINN Partners / ENGIE Impact | 2022
Media (S&P Global):
A solid momentum in decarbonization in APAC
Research, story development, media pitching, media coverage
FINN Partners / ENGIE Impact | 2022
Byline (South China Morning Post):
The net-zero countdown for Asian manufacturers
Research, content development, media pitching, media coverage
FINN Partners / ENGIE SEA | 2022
Byline (The Edge):
Positioning solar power for Singapore's net zero future
Research, content development, copywriting, media coverage
FINN Partners / Informatica | 2022
Social:
Women in Data Leadership
Media monitoring, copywriting, content development
FINN Partners / S&P Global | 2022
Newsletter:
Monthly Commodity Insights
Copywriting, content development, creative direction
My Blogs
My Blogs
A Sustainable Finance Industry in 2024
Economics and Sustainability in Developing Nations
How is VR Shaping the Future of Learning?
Web3: A New Dawn for Sustainable Future
Gen Z, Politics, and Social Media in Asia
Gen Z: Mastering the Art of Selective Productivity
Entrepreneurship in Asia: Challenges and Opportunities
The Impact of AI on Creative Industries
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