Global LinkedIn Campaign: Emerging Markets
Background:
At MarketAxess, I designed and drove a paid LinkedIn campaign that ran in Asia-Pacific, CEEMEA, and North America. This global campaign was launched to promote the firm's electronic trading solutions for Emerging Market bonds.
Format:
Social media
Outcome:
Targeted messaging and continuous optimization resulted in this paid social campaign performing exceptionally well from both a cost and a marketing perspective, compared to industry and company benchmarks.
0.49% click-through rate (+40% of industry benchmark)
55% intent rate (+340% of industry benchmark)
42.61% engagement rate
179,000+ ad views
$24.75 per session (29% more efficient than industry benchmark)
$4.98 per intent (48% more efficient than industry benchmark)
This means that viewers are not only interacting with the ads, but landing pages are also engaging the audience and driving intention.
Asia-Pacific
Awareness
Many emerging markets, one e-marketplace, zero limits
Tap into new sources of liquidity around the world and uncover new opportunities across multiple territories. Find out how you can trade electronically with anyone, anytime, anywhere.
Landing URL here
The secret behind an award-winning platform
Find out how we are helping investors tap into new sources of liquidity and uncover new opportunities across multiple territories in Emerging Markets.
Landing URL here
Consideration
Real-time, tradable data for Asian bond markets
Access real-time market data and AI-driven pricing that is fuelled by the largest transactional dataset across global Emerging Markets.
Landing URL here
How is HSBC leveraging automation to improve trading efficiency?
Built on award-winning data, our simple yet powerful suite of auto-execution tools have transformed how HSBC trades in Asia local markets. Are you ready to make every second count?
Landing URL here
Decision
Unlocking the fullest potential of Asia’s bond markets | Read the case study
From trading tools to data analytics, find out how you can leverage MarketAxess to unlock long-term potential across Asia's bond markets. Download the case study now.
Landing URL here
CEEMEA
Awareness
Many emerging markets, one e-marketplace, zero limits
Tap into new sources of liquidity around the world and uncover new opportunities across multiple territories. Find out how you can trade electronically with anyone, anytime, anywhere.
Landing URL here
Trade electronically with anyone, anytime, anywhere
Global liquidity meets local expertise. Find out how you can trade seamlessly in 28 local currencies with the most comprehensive and global EM solution.
Landing URL here
Consideration
A Passport to Emerging Markets | Read the case study
Find out how MarketAxess enabled VanEck to efficiently expand their footprint across emerging markets through a seamless and reliable trading experience
Landing URL here
Decision
A comprehensive toolkit for your bigger tickets | Download the product sheet
From two-way pricing to data-driven dealer selection, our suite of trading tools for Emerging Markets can help you access deeper liquidity pools and insights when executing your bigger tickets.
Landing URL here
North America
Awareness
Many emerging markets, one e-marketplace, zero limits
Tap into new sources of liquidity around the world and uncover new opportunities across multiple territories. Find out how you can trade electronically with anyone, anytime, anywhere.
Landing URL here
Trade electronically with anyone, anytime, anywhere
Global liquidity meets local expertise. Find out how you can trade seamlessly in 28 local currencies with the most comprehensive and global EM solution.
Landing URL here
How is MarketAxess powering EM bond trading?
Find out how we are helping investors tap into new sources of liquidity and uncover new opportunities across multiple territories in Emerging Markets.
Landing URL here
Consideration
Real-time, tradable data for Emerging Market bonds
Access real-time market data and AI-driven pricing that is fuelled by the largest transactional dataset across global Emerging Markets.
Landing URL here
Case Study: Bringing Innovative Technologies to Emerging Markets
Find out how MarketAxess enabled VanEck to efficiently expand their footprint across emerging markets through a seamless and reliable trading experience.
Landing URL here
Trade Emerging Markets on MarketAxess
Unlock new opportunities across global emerging markets on one electronic marketplace. Find out how you can tap into deeper liquidity and insights with the most comprehensive and global EM solution.
Landing URL here
Decision
Trade every bond, all at once | Learn how
Supercharge your list trading strategies with efficiency and certainty of execution. Find out how you can build a better basket for your large, customized portfolios.
Landing URL here
The toolkit for larger EM tickets | Find out why
From two-way pricing to data-driven dealer selection, our suite of trading tools for Emerging Markets can help you access deeper liquidity pools and insights for your bigger tickets. Find out how.
Landing URL here