Global LinkedIn Campaign: Emerging Markets

Background:

At MarketAxess, I designed and drove a paid LinkedIn campaign that ran in Asia-Pacific, CEEMEA, and North America. This global campaign was launched to promote the firm's electronic trading solutions for Emerging Market bonds.

Format:

Social media

Outcome:

Targeted messaging and continuous optimization resulted in this paid social campaign performing exceptionally well from both a cost and a marketing perspective, compared to industry and company benchmarks.

0.49% click-through rate (+40% of industry benchmark)
55% intent rate (+340% of industry benchmark)
42.61% engagement rate
179,000+ ad views
$24.75 per session (29% more efficient than industry benchmark)
$4.98 per intent (48% more efficient than industry benchmark)

This means that viewers are not only interacting with the ads, but landing pages are also engaging the audience and driving intention.

Asia-Pacific

Awareness

Many emerging markets, one e-marketplace, zero limits

Tap into new sources of liquidity around the world and uncover new opportunities across multiple territories. Find out how you can trade electronically with anyone, anytime, anywhere.

Landing URL here

The secret behind an award-winning platform

Find out how we are helping investors tap into new sources of liquidity and uncover new opportunities across multiple territories in Emerging Markets.

Landing URL here

Consideration

Real-time, tradable data for Asian bond markets

Access real-time market data and AI-driven pricing that is fuelled by the largest transactional dataset across global Emerging Markets.

Landing URL here

How is HSBC leveraging automation to improve trading efficiency?

Built on award-winning data, our simple yet powerful suite of auto-execution tools have transformed how HSBC trades in Asia local markets. Are you ready to make every second count?

Landing URL here

Decision

Unlocking the fullest potential of Asia’s bond markets | Read the case study

From trading tools to data analytics, find out how you can leverage MarketAxess to unlock long-term potential across Asia's bond markets. Download the case study now.

Landing URL here

CEEMEA

Awareness

Many emerging markets, one e-marketplace, zero limits

Tap into new sources of liquidity around the world and uncover new opportunities across multiple territories. Find out how you can trade electronically with anyone, anytime, anywhere.

Landing URL here

Trade electronically with anyone, anytime, anywhere

Global liquidity meets local expertise. Find out how you can trade seamlessly in 28 local currencies with the most comprehensive and global EM solution.

Landing URL here

Consideration

A Passport to Emerging Markets | Read the case study

Find out how MarketAxess enabled VanEck to efficiently expand their footprint across emerging markets through a seamless and reliable trading experience

Landing URL here

Decision

A comprehensive toolkit for your bigger tickets | Download the product sheet

From two-way pricing to data-driven dealer selection, our suite of trading tools for Emerging Markets can help you access deeper liquidity pools and insights when executing your bigger tickets.

Landing URL here

North America

Awareness

Many emerging markets, one e-marketplace, zero limits

Tap into new sources of liquidity around the world and uncover new opportunities across multiple territories. Find out how you can trade electronically with anyone, anytime, anywhere.

Landing URL here

Trade electronically with anyone, anytime, anywhere

Global liquidity meets local expertise. Find out how you can trade seamlessly in 28 local currencies with the most comprehensive and global EM solution.

Landing URL here

How is MarketAxess powering EM bond trading?

Find out how we are helping investors tap into new sources of liquidity and uncover new opportunities across multiple territories in Emerging Markets.

Landing URL here

Consideration

Real-time, tradable data for Emerging Market bonds

Access real-time market data and AI-driven pricing that is fuelled by the largest transactional dataset across global Emerging Markets.

Landing URL here

Case Study: Bringing Innovative Technologies to Emerging Markets

Find out how MarketAxess enabled VanEck to efficiently expand their footprint across emerging markets through a seamless and reliable trading experience.

Landing URL here

Trade Emerging Markets on MarketAxess

Unlock new opportunities across global emerging markets on one electronic marketplace. Find out how you can tap into deeper liquidity and insights with the most comprehensive and global EM solution.

Landing URL here

Decision

Trade every bond, all at once | Learn how

Supercharge your list trading strategies with efficiency and certainty of execution. Find out how you can build a better basket for your large, customized portfolios.

Landing URL here

The toolkit for larger EM tickets | Find out why

From two-way pricing to data-driven dealer selection, our suite of trading tools for Emerging Markets can help you access deeper liquidity pools and insights for your bigger tickets. Find out how.

Landing URL here

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